Cloudflare Stream simplifies creator management for creator platforms

Creator platforms across the world use Cloudflare Stream to rapidly build video experiences into their apps. These platforms serve a diverse range of creators, enabling them to share their passion with their beloved audience. While working with creator platforms, we learned that many Stream customers track video usage on a per-creator basis in order to answer critical questions such as:

• “Who are our fastest growing creators?”
• “How much do we charge or pay creators each month?”
• “What can we do more of in order to serve our creators?”

Introducing the Creator Property

Creator platforms enable artists, teachers and hobbyists to express themselves through various media, including video. We built Cloudflare Stream for these platforms, enabling them to rapidly build video use cases without needing to build and maintain a video pipeline at scale.

At its heart, every creator platform must manage ownership of user-generated content. When a video is uploaded to Stream, Stream returns a video ID. Platforms using Stream have traditionally had to maintain their own index to track content ownership. For example, when a user with internal user ID 83721759 uploads a video to Stream with video ID 06aadc28eb1897702d41b4841b85f322, the platform must maintain a Continue reading