How Customer Success Managers Advocate for and Engage with Customers

“Hi! My name is Cosmin and I am your Customer Success Manager here at Cloudflare” is how I usually introduce myself and almost always I get met by a blank stare. It could be the name (it’s uncommon, to say the least) but in actual fact, many Customer Success professionals go through the same experience. Could it be that the title doesn’t give away much? What does ‘Customer Success Manager’ actually mean? Is that how they call Customer Support nowadays? And in fact, isn’t everyone in a business responsible for ‘customer success’?

Well let me explain..

Customer Success is a relatively new function that is becoming increasingly popular with XaaS businesses (XaaS stands for Anything as a Service).  With any XaaS product, it is no longer the case that you make a significant investment in a perpetual license and are left to figure out how to implement it, how to use it and what else it can do. XaaS businesses operate a subscription model whereby if the product is not actually solving your problem, you can just stop the subscription and move on. Businesses operating a subscription model need to ensure that there is continuous and even increasing Continue reading