How we treat content as a product

At Cloudflare, we talk a lot about how to help build a better Internet. On the Product Content Experience (PCX) team, we treat content like a product that represents and fulfills this mission. Our vision is to create world-class content that anticipates user needs and helps build accessible Cloudflare products. We believe we can impact the Cloudflare product experience and make it as wonderful as possible by intentionally designing, packaging, and testing the content.

What is “content like a product”?

I like taking on projects. A singular goal is met, and I clearly know I’m successful because the meaning of “done” is normally very clear. For example, I volunteer some of my time editing academic papers about technology. My role as an editor is temporary and there is a defined beginning and end to the work. I send my feedback and my task is largely complete.

“Content like a product” is when you shift your mindset from completing projects to maintaining a product, taking into consideration the user and their feedback. Product content at Cloudflare is an iterative, living, breathing thing. Inspired by the success of teams that adopt an agile mindset, along with some strategic functions you might find Continue reading