Introducing support for the AVIF image format

We've added support for the new AVIF image format in Image Resizing. It compresses images significantly better than older-generation formats such as WebP and JPEG. It's supported in Chrome desktop today, and support is coming to other Chromium-based browsers, as well as Firefox.

What’s the benefit?

More than a half of an average website's bandwidth is spent on images. Improved image compression can save bandwidth and improve overall performance of the web. The compression in AVIF is so good that images can reduce to half the size of JPEG and WebP

What is AVIF?

AVIF is a combination of the HEIF ISO standard, and a royalty-free AV1 codec by Mozilla, Xiph, Google, Cisco, and many others.

Currently JPEG is the most popular image format on the Web. It's doing remarkably well for its age, and it will likely remain popular for years to come thanks to its excellent compatibility. There have been many previous attempts at replacing JPEG, such as JPEG 2000, JPEG XR and WebP. However, these formats offered only modest compression improvements, and didn't always beat JPEG on image quality. Compression and image quality in AVIF is better than in all of them, and by a wide margin.

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