This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach.

Web advertisers and many others have long appreciated the volumes of information they can collect on us based only on our web browsing patterns. The data can be quite telling, revealing our locations, incomes, family status, interests and many other facts that advertisers can use to target you.

Understandably, most of us would prefer that “big brother like” advertising networks aren’t always watching over our shoulder, while going about regular activities including product research and purchase option exploration and especially not while investigating medical or other highly sensitive topics.

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