The most-seen UI on the Internet? Redesigning Turnstile and Challenge Pages

You've seen it. Maybe you didn't register it consciously, but you've seen it. That little widget asking you to verify you're human. That full-page security check before accessing a website. If you've spent any time on the Internet, you've encountered Cloudflare's Turnstile widget or Challenge Pages — likely more times than you can count.

^{The Turnstile widget – a familiar sight across millions of websites}

When we say that a large portion of the Internet sits behind Cloudflare, we mean it. Our Turnstile widget and Challenge Pages are served 7.67 billion times every single day. That's not a typo. Billions. This might just be the most-seen user interface on the Internet.

And that comes with enormous responsibility.

Designing a product with billions of eyeballs on it isn't just challenging — it requires a fundamentally different approach. Every pixel, every word, every interaction has to work for someone's grandmother in rural Japan, a teenager in São Paulo, a visually impaired developer in Berlin, and a busy executive in Lagos. All at the same time. In moments of frustration.

Today we’re sharing the story of how we redesigned Turnstile and Challenge Pages. It's a story told in three parts, by three Continue reading