Your IPs, your rules: enabling more efficient address space usage

IPv4 addresses have become a costly commodity, driven by their growing scarcity. With the original pool of 4.3 billion addresses long exhausted, organizations must now rely on the secondary market to acquire them. Over the years, prices have surged, often exceeding $30–$50 USD per address, with costs varying based on block size and demand. Given the scarcity, these prices are only going to rise, particularly for businesses that haven’t transitioned to IPv6. This rising cost and limited availability have made efficient IP address management more critical than ever. In response, we’ve evolved how we handle BYOIP (Bring Your Own IP) prefixes to give customers greater flexibility.

Historically, when customers onboarded a BYOIP prefix, they were required to assign it to a single service, binding all IP addresses within that prefix to one service before it was advertised. Once set, the prefix's destination was fixed — to direct traffic exclusively to that service. If a customer wanted to use a different service, they had to onboard a new prefix or go through the cumbersome process of offboarding and re-onboarding the existing one.

As a step towards addressing this limitation, we’ve introduced a new level of flexibility: customers can Continue reading