Nikita Cano

Author Archives: Nikita Cano

15 years of helping build a better Internet: a look back at Birthday Week 2025

Cloudflare launched fifteen years ago with a mission to help build a better Internet. Over that time the Internet has changed and so has what it needs from teams like ours.  In this year’s Founder’s Letter, Matthew and Michelle discussed the role we have played in the evolution of the Internet, from helping encryption grow from 10% to 95% of Internet traffic to more recent challenges like how people consume content. 

We spend Birthday Week every year releasing the products and capabilities we believe the Internet needs at this moment and around the corner. Previous Birthday Weeks saw the launch of IPv6 gateway in 2011,  Universal SSL in 2014, Cloudflare Workers and unmetered DDoS protection in 2017, Cloudflare Radar in 2020, R2 Object Storage with zero egress fees in 2021,  post-quantum upgrades for Cloudflare Tunnel in 2022, Workers AI and Encrypted Client Hello in 2023. And those are just a sample of the launches.

This year’s themes focused on helping prepare the Internet for a new model of monetization that encourages great content to be published, fostering more opportunities to build community both inside and outside of Cloudflare, and evergreen missions like making more features available to Continue reading

Connect and secure any private or public app by hostname, not IP — free for everyone in Cloudflare One

Connecting to an application should be as simple as knowing its name. Yet, many security models still force us to rely on brittle, ever-changing IP addresses. And we heard from many of you that managing those ever-changing IP lists was a constant struggle. 

Today, we’re taking a major step toward making that a relic of the past.

We're excited to announce that you can now route traffic to Cloudflare Tunnel based on a hostname or a domain. This allows you to use Cloudflare Tunnel to build simple zero-trust and egress policies for your private and public web applications without ever needing to know their underlying IP. This is one more step on our mission to strengthen platform-wide support for hostname- and domain-based policies in the Cloudflare One SASE platform, simplifying complexity and improving security for our customers and end users. 

Grant access to applications, not networks

In August 2020, the National Institute of Standards (NIST) published Special Publication 800-207, encouraging organizations to abandon the "castle-and-moat" model of security (where trust is established on the basis of network location) and move to a Zero Trust model (where we “verify anything and everything attempting to establish access").

Continue reading

Cloudflare Snippets are now Generally Available

Program your traffic at the edge — fast, flexible, and free

Cloudflare Snippets are now generally available (GA) for all paid plans, giving you a fast, flexible way to control HTTP traffic using lightweight JavaScript “code rules” — at no extra cost.

Need to transform headers dynamically, fine-tune caching, rewrite URLs, retry failed requests, replace expired links, throttle suspicious traffic, or validate authentication tokens? Snippets provide a production-ready solution built for performance, security, and control.

With GA, we’re introducing a new code editor to streamline writing and testing logic. This summer, we’re also rolling out an integration with Secrets Store — enabling you to bind and manage sensitive values like API keys directly in Snippets, securely and at scale.

What are Snippets?

Snippets bring the power of JavaScript to Cloudflare Rules, letting you write logic that runs before a request reaches your origin or after a response returns from upstream. They’re ideal when built-in rule actions aren’t quite enough. While Cloudflare Rules let you define traffic logic without code, Snippets extend that model with greater flexibility for advanced scenarios.

Think of Snippets as the ultra-fast “code layer” of Cloudflare Rules: the Ruleset Engine evaluates your rules and invokes Continue reading

Go wild: Wildcard support in Rules and a new open-source wildcard crate

Back in 2012, we introduced Page Rules, a pioneering feature that gave Cloudflare users unprecedented control over how their web traffic was managed. At the time, this was a significant leap forward, enabling users to define patterns for specific URLs and adjust Cloudflare features on a page-by-page basis. The ability to apply such precise configurations through a simple, user-friendly interface was a major advancement, establishing Page Rules as a cornerstone of our platform.

Page Rules allowed users to implement a variety of actions, including redirects, which automatically send visitors from one URL to another. Redirects are crucial for maintaining a seamless user experience on the Internet, whether it's guiding users from outdated links to new content or managing traffic during site migrations.

As the Internet has evolved, so too have the needs of our users. The demand for greater flexibility, higher performance, and more advanced capabilities led to the development of the Ruleset Engine, a powerful framework designed to handle complex rule evaluations with unmatched speed and precision.

In September 2022, we announced and released Single Redirects as a modern replacement for the URL Forwarding feature of Page Rules. Built on top of the Ruleset Engine, this Continue reading

Simplify cloud routing and object storage configurations with Cloud Connector

As part of Cloudflare's mission to help build a better Internet, we’re continuously integrating with other networks and service providers, ensuring ease of use for anyone, anywhere, anytime. 

Today, we’re excited to announce Cloud Connector – a brand-new way to put Cloudflare in front of popular public cloud services, protecting your assets, accelerating applications, and routing your traffic between multiple cloud providers seamlessly.

Cloud Connector is a natural extension of Cloudflare's Connectivity Cloud, which aims to simplify and secure the complex web of connections across today’s enterprises. Imagine Origin Rules, but managed by Cloudflare, available for all plans, created with just a few clicks, and working out of the box without the need for additional rules. It allows you to route traffic to different public clouds without complicated workarounds. This means you can now direct specific requests to AWS S3, Google Cloud Storage, Azure Blob Storage, or our own R2, even if these services are not set as the DNS target for your hostname.

Whether you’re an e-commerce site looking to route image traffic to the best-performing cloud storage for faster load times, a media company distributing video content efficiently across various cloud providers, or Continue reading

Simplify cloud routing and object storage configurations with Cloud Connector

Introduction

As part of Cloudflare's mission to help build a better Internet, we’re continuously integrating with other networks and service providers, ensuring ease of use for anyone, anywhere, anytime.

Today, we’re excited to announce Cloud Connector – a brand-new way to put Cloudflare in front of popular public cloud services, protecting your assets, accelerating applications, and routing your traffic between multiple cloud providers seamlessly.

Cloud Connector is a natural extension of Cloudflare's Connectivity Cloud, which aims to simplify and secure the complex web of connections across today’s enterprises. Imagine Origin Rules, but managed by Cloudflare, available for all plans, created with just a few clicks, and working out of the box without the need for additional rules. It allows you to route traffic to different public clouds without complicated workarounds. This means you can now direct specific requests to AWS S3, Google Cloud Storage, Azure Blob Storage, or our own R2, even if these services are not set as the DNS target for your hostname.

Whether you’re an e-commerce site looking to route image traffic to the best-performing cloud storage for faster load times, a media company distributing video content efficiently across various cloud providers, or Continue reading