Twilio Segment Edge SDK powered by Cloudflare Workers

The Cloudflare team was so excited to hear how Twilio Segment solved problems they encountered with tracking first-party data and personalization using Cloudflare Workers. We are happy to have guest bloggers Pooya Jaferian and Tasha Alfano from Twilio Segment to share their story.

Introduction

Twilio Segment is a customer data platform that collects, transforms, and activates first-party customer data. Segment helps developers collect user interactions within an application, form a unified customer record, and sync it to hundreds of different marketing, product, analytics, and data warehouse integrations.

There are two “unsolved” problem with app instrumentation today:

Problem #1: Many important events that you want to track happen on the “wild-west” of the client, but collecting those events via the client can lead to low data quality, as events are dropped due to user configurations, browser limitations, and network connectivity issues.

Problem #2: Applications need access to real-time (<50ms) user state to personalize the application experience based on advanced computations and segmentation logic that must be executed on the cloud.

The Segment Edge SDK – built on Cloudflare Workers – solves for both. With Segment Edge SDK, developers can collect high-quality first-party data. Developers can also use Segment Edge SDK to Continue reading