Enhancing the Optimizely Experimentation Platform with Cloudflare Workers

This is a joint post by Whelan Boyd, Senior Product Manager at Optimizely and Remy Guercio, Product Marketing Manager for Cloudflare Workers.

Experimentation is an important ingredient in driving business growth: whether you’re iterating on a product or testing new messaging, there’s no substitute for the data and insights gathered from conducting rigorous experiments in the wild.

Optimizely is the world’s leading experimentation platform, with thousands of customers worldwide running tests for over 140 million visitors daily. If Optimizely were a website, it would be the third most trafficked in the US.  And when it came time to experiment with reinvigorating their own platform, Optimizely chose Cloudflare Workers.

Improving Performance and Agility with Cloudflare Workers

Cloudflare Workers is a globally distributed serverless compute platform that runs across Cloudflare’s network of 180 locations worldwide. Workers are designed for flexibility, with many different use cases ranging from customizing configuration of Cloudflare services and features to building full, independent applications.

In this post, we’re going to focus on how Workers can be used to improve performance and increase agility for more complex applications. One of the key benefits of Workers is that they allow developers to move decision logic and data Continue reading

Test New Features and Iterate Quickly with Cloudflare Workers

Photo by NESA by Makers / Unsplash

At Cloudflare, we believe that getting new products and features into the hands of customers as soon as possible is the best way to get great feedback. The thing about releasing products early and often is that sometimes they might not be initially ready for your entire user base. You might want to provide access to only particular sets of customers that may be: power users, those who have expressed interest participating in a beta, or customers in need of a new feature the most.

As I have been meeting with many of the users who were in our own Workers beta program, I’ve seen (somewhat unsurprisingly) that many of our users share the same belief that they should be getting feedback from their own users early and often.

However, I was surprised to learn about the difficulty that many beta program members had in creating the necessary controls to quickly and securely gate new or deprecated features when testing and releasing updates.

Below are some ideas and recipes I’ve seen implemented inside of Cloudflare Workers to ensure the appropriate customers have access to the correct features.

How Workers Work

First, a brief Continue reading