Envoy Media: using Cloudflare’s Bot Management & ML

This is a guest post by Ryan Marlow, CTO, and Michael Taggart, Co-founder of Envoy Media Group.

My name is Ryan Marlow, and I’m the CTO of Envoy Media Group. I’m excited to share a story with you about Envoy, Cloudflare, and how we use Bot Management to monitor automated traffic.

Background

Envoy Media Group is a digital marketing and lead generation company. The aim of our work is simple: we use marketing to connect customers with financial services. For people who are experiencing a particular financial challenge, Envoy provides informative videos, money management tools, and other resources. Along the way, we bring customers through an online experience, so we can better understand their needs and educate them on their options. With that information, we check our database of highly vetted partners to see which programs may be useful, and then match them up with the best company to serve them.

As you can imagine, it’s important for us to responsibly match engaged customers to the right financial services. Envoy develops its own brands that guide customers throughout the process. We spend our own advertising dollars, work purely on a performance basis, and choose partners we know will do right Continue reading