Measuring the Internet’s pulse: trending domains now on Cloudflare Radar

In 2022, we launched the Radar Domain Rankings, with top lists of the most popular domains based on how people use the Internet globally. The lists are calculated using a machine learning model that uses aggregated 1.1.1.1 resolver data that is anonymized in accordance with our privacy commitments. While the top 100 list is updated daily for each location, typically the first results of that list are stable over time, with the big names such as Google, Facebook, Apple, Microsoft and TikTok leading. Additionally, these global big names appear for the majority of locations.

Today, we are improving our Domain Rankings page and adding Trending Domains lists. The new data shows which domains are currently experiencing an increase in popularity. Hence, while with the top popular domains we aim to show domains of broad appeal and of interest to many Internet users, with the trending domains we want to show domains that are generating a surge in interest.

How we generate the Trending Domains

When we started looking at the best way to generate a list of trending domains, we needed to answer the following questions:

• What type of popularity changes do we want to capture?
• What Continue reading