Author Archives: Sai Chaitanya
Author Archives: Sai Chaitanya
Digital transformation is a fundamental change to an organization’s product development and product delivery process to deliver a highly personalized product or service. This often involves using technology such as big data analytics, social, mobile and cloud as a means to deliver these services to the consumer. Digital transformation also implies the ability to create sustainable business differentiation with software and the ability to rapidly introduce new products and services to meet new customer needs.
Industry veterans and incumbent giants are facing significant competitive pressure and potential disruption from new market players. Startups (such as Uber, Tesla, and many others) have moved quickly from being niche players to be a dominant force in many verticals such as auto, banking, manufacturing, healthcare. Industry leaders from large enterprises acknowledge this trend and are now looking to transform their product development process and customer engagement to compete with new players –