Dynamic data collection with Zaraz Worker Variables

Bringing dynamic data to the server

Since its inception, Cloudflare Zaraz, the server-side third-party manager built for speed, privacy and security, has strived to offer a way for marketers and developers alike to get the data they need to understand their user journeys, without compromising on page performance. Cloudflare Zaraz makes it easy to transition from traditional client-side data collection based on marketing pixels in users’ browsers, to a server-side paradigm that shares events with vendors from the edge.

When implementing data collection on websites or mobile applications, analysts and digital marketers usually first define the set of interactions and attributes they want to measure, formalizing those requirements along technical specifications in a central document (“tagging plan”). Developers will later implement the required code to make those attributes available for the third party manager to pick it up. For instance, an analyst may want to analyze page views based on an internal name instead of the page title or page pathname. They would therefore define an example “page name” attribute that would need to be made available in the context of the page, by the developer. From there, the analyst would configure the tag management system to pick the attribute’s Continue reading