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First-party tags in seconds: Cloudflare integrates Google tag gateway for advertisers

If you’re a marketer, advertiser, or a business owner that runs your own website, there’s a good chance you’ve used Google tags in order to collect analytics or measure conversions. A Google tag is a single piece of code you can use across your entire website to send events to multiple destinations like Google Analytics and Google Ads. 

Historically, the common way to deploy a Google tag meant serving the JavaScript payload directly from Google’s domain. This can work quite well, but can sometimes impact performance and accurate data measurement. That’s why Google developed a way to deploy a Google tag using your own first-party infrastructure using server-side tagging. However, this server-side tagging required deploying and maintaining a separate server, which comes with a cost and requires maintenance.

That’s why we’re excited to be Google’s launch partner and announce our direct integration of Google tag gateway for advertisers, providing many of the same performance and accuracy benefits of server-side tagging without the overhead of maintaining a separate server.  

Any domain proxied through Cloudflare can now serve your Google tags directly from that domain. This allows you to get better measurement signals for your website and can enhance your Continue reading

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Preserving content provenance by integrating Content Credentials into Cloudflare Images

Today, we are thrilled to announce the integration of the Coalition for Content Provenance and Authenticity (C2PA) provenance standard into Cloudflare Images. Content creators and publishers can seamlessly preserve the entire provenance chain — from how an image was created and by whom, to every subsequent edit — across the Cloudflare network.

When you hear the word provenance, you might have flashbacks to your high school Art History class. In that context, it means that the artwork you see at the Met in New York really came from the artist in question and isn’t a fake. Its provenance is how that piece of physical art changed possession over time, from the original artist all the way to the museum. 

Digital content provenance builds upon this concept. It helps you understand how a piece of digital media — images, videos, PDFs, and more — was created and subsequently edited. The provenance of a photo I posted on Instagram might look like this: I took the picture with my iPhone, performed an auto-magic edit using Apple Photos’ editing tools, uploaded it to Instagram, cropped it using Instagram’s editing tools, and then posted Continue reading

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Bring multimodal real-time interaction to your AI applications with Cloudflare Calls

OpenAI announced support for WebRTC in their Realtime API on December 17, 2024. Combining their Realtime API with Cloudflare Calls allows you to build experiences that weren’t possible just a few days earlier.

Previously, interactions with audio and video AIs were largely single-player: only one person could be interacting with the AI unless you were in the same physical room. Now, applications built using Cloudflare Calls and OpenAI’s Realtime API can now support multiple users across the globe simultaneously seeing and interacting with a voice or video AI.

Here’s what this means in practice: you can now invite ChatGPT to your next video meeting:

We built this into our Orange Meets demo app to serve as an inspiration for what is possible, but the opportunities are much broader.

In the not-too-distant future, every company could have a  'corporate AI' they invite to their internal meetings that is secure, private and has access to their company data. Imagine this sort of real-time audio and video interactions with your company’s AI:

"Hey ChatGPT, do we have any open Jira tickets about this?"

"Hey Company AI, who are the competitors in the space doing Continue reading