Ben Taylor, FindTheBest

Author Archives: Ben Taylor, FindTheBest

6 things almost every viral Kickstarter has in common

For many entrepreneurs, crowdfunding is a mystery. Celebrity music videos can flop, while simple, silly ideas can go viral overnight. Some campaigns are all about grassroots fundraising, while others can succeed on the strength of one or two wealthy backers.MORE ON NETWORK WORLD: The most magnificent high-tech flying machines On closer inspection, however, there are a few signals in the noise. We looked at the thousand most successful Kickstarter projects ever based on percent funded—campaigns that raised more than 15 times as much money as they asked for—then compared those numbers to every Kickstarter campaign in history, over 220,000 in all.To read this article in full or to leave a comment, please click here