Author Archives: Yair Dovrat
Author Archives: Yair Dovrat
Last week, the French national data protection authority (the Commission Nationale de l'informatique et des Libertés or “CNIL”), published guidelines for what it considers to be a GDPR-compliant way of loading Google Analytics and similar marketing technology tools. The CNIL published these guidelines following notices that the CNIL and other data protection authorities issued to several organizations using Google Analytics stating that such use resulted in impermissible data transfers to the United States. Today, we are excited to announce a set of features and a practical step-by-step guide for using Zaraz that we believe will help organizations continue to use Google Analytics and similar tools in a way that will help protect end user privacy and avoid sending EU personal data to the United States. And the best part? It takes less than a minute.
Enter Cloudflare Zaraz.
What we are releasing today is a new set of privacy features to help our customers enhance end user privacy. Starting today, on the Zaraz dashboard, you can apply the following configurations:
A recent decision from the Austrian Data Protection Authority (the Datenschutzbehörde) has network engineers scratching their heads and EU companies that use Google Analytics scrambling. The Datenschutzbehörde found that an Austrian website’s use of Google Analytics violates the EU General Data Protection Regulation (GDPR) as interpreted by the “Schrems II” case because Google Analytics can involve sending full or truncated IP addresses to the United States.
While disabling such trackers might be one (extreme) solution, doing so would leave website operators blind to how users are engaging with their site. A better approach: find a way to use tools like Google Analytics, but do so with an approach that protects the privacy of personal information and keeps it in the EU, avoiding a data transfer altogether. Enter Cloudflare Zaraz.
But before we get into just how Cloudflare Zaraz can help, we need to explain a bit of the background for the Datenschutzbehörde’s ruling, and why it’s a big deal.
The GDPR is a comprehensive data privacy law that applies to EU residents’ personal data, regardless of where it is processed. The GDPR itself does not insist that personal data must Continue reading
We are excited to announce the acquisition of Zaraz by Cloudflare, and the launch of Cloudflare Zaraz (beta). What we are releasing today is a beta version of the Zaraz product integrated into Cloudflare’s systems and dashboard. You can use it to manage and load third-party tools on the cloud, and achieve significant speed, privacy and security improvements. We have bet on Workers, and the Cloudflare technology and network from day one, and therefore are particularly excited to be offering Zaraz to all of Cloudflare's customers today, free of charge. If you are a Cloudflare customer all you need to do is to click the Zaraz icon on the dashboard, and start configuring your third-party stack. No code changes are needed. We plan to keep releasing features in the next couple of months until this beta version is a fully-developed product offering.
It’s time to say goodbye to traditional Tag Managers and Customer Data Platforms. They have done their part, and they have done it well, but as the web evolves they have also created some crucial problems. We are here to solve that.
Yo'av and I founded Zaraz after having experienced working on opposite Continue reading