Adam Martinetti

Author Archives: Adam Martinetti

AI Everywhere with the WAF Rule Builder Assistant, Cloudflare Radar AI Insights, and updated AI bot protection

The continued growth of AI has fundamentally changed the Internet over the past 24 months. AI is increasingly ubiquitous, and Cloudflare is leaning into the new opportunities and challenges it presents in a big way. This year for Cloudflare’s birthday, we’ve extended our AI Assistant capabilities to help you build new WAF rules, added AI bot traffic insights on Cloudflare Radar, and given customers new AI bot blocking capabilities.  

AI Assistant for WAF Rule Builder

At Cloudflare, we’re always listening to your feedback and striving to make our products as user-friendly and powerful as possible. One area where we've heard your feedback loud and clear is in the complexity of creating custom and rate-limiting rules for our Web Application Firewall (WAF). With this in mind, we’re excited to introduce a new feature that will make rule creation easier and more intuitive: the AI Assistant for WAF Rule Builder. 

By simply entering a natural language prompt, you can generate a custom or rate-limiting rule tailored to your needs. For example, instead of manually configuring a complex rule matching criteria, you can now type something like, "Match requests with low bot score," and the assistant will generate the rule for Continue reading

Super Bot Fight Mode is now configurable!

Super Bot Fight Mode is now configurable!
Super Bot Fight Mode is now configurable!

Millions of customers around the world use Cloudflare to keep their applications safe by blocking bot traffic to their website. We block an average of 336 million requests per day for self-service customers using a service called Super Bot Fight Mode. It is a crucial part of how customers keep their websites online.

While most customers use Cloudflare’s Verified Bot directory to securely allow good, automated traffic, some customers also like to write their own localized integration scripts to crawl and update their website, or perform other necessary maintenance functions. Because these bots are only used on a single website, they don’t fit our verified bot criteria the way a Google or Bing crawler does. This makes Super Bot Fight Mode difficult to manage for these types of customers.

Super Bot Fight Mode: now configurable!

Previously, Super Bot Fight Mode ran as an independent service on our global network and other Cloudflare security services were unable to affect its configuration. To solve this, we’ve rewritten Super Bot Fight Mode behind the scenes. It’s now a new managed ruleset in the new WAF, just like the OWASP Core Ruleset or the Cloudflare Managed Ruleset. This doesn’t change the interface, but Continue reading

Announcing Cloudflare Fraud Detection

Announcing Cloudflare Fraud Detection
Announcing Cloudflare Fraud Detection

The world changed when the COVID-19 pandemic began. Everything moved online to a much greater degree: school, work, and, surprisingly, fraud. Although some degree of online fraud has existed for decades, the Federal Trade Commission reported consumers lost almost $8.8 billion in fraud in 2022 (an over 400% increase since 2019) and the continuation of a disturbing trend. People continue to spend more time alone than ever before, and that time alone makes them not just more targeted, but also more vulnerable to fraud. Companies are falling victim to these trends just as much as individuals: according to PWC’s Global Economic Crime and Fraud Survey, more than half of companies with at least $10 billion in revenue experienced some sort of digital fraud.

This is a familiar story in the world of bot attacks. Cloudflare Bot Management helps customers identify the automated tools behind online fraud, but it’s important to note that not all fraud is committed by bots. If the target is valuable enough, bad actors will contract out the exploitation of online applications to real people. Security teams need to look at more than just bots to better secure online applications and tackle modern, online fraud.

Continue reading

More bots, more trees

More bots, more trees
More bots, more trees

Once a year, we pull data from our Bot Fight Mode to determine the number of trees we can donate to our partners at One Tree Planted. It's part of the commitment we made in 2019 to deter malicious bots online by redirecting them to a challenge page that requires them to perform computationally intensive, but meaningless tasks. While we use these tasks to drive up the bill for bot operators, we account for the carbon cost by planting trees.

This year when we pulled the numbers, we saw something exciting. While the number of bot detections has gone significantly up, the time bots spend in the Bot Fight Mode challenge page has gone way down. We’ve observed that bot operators are giving up quickly, and moving on to other, unprotected targets. Bot Fight Mode is getting smarter at detecting bots and more efficient at deterring bot operators, and that’s a win for Cloudflare and the environment.

What’s changed?

We’ve seen two changes this year in the Bot Fight Mode results. First, the time attackers spend in Bot Fight Mode challenges has reduced by 166%. Many bot operators are disconnecting almost immediately now from Cloudflare challenge pages. We expect this Continue reading