Brian Butte

Author Archives: Brian Butte

IDG Contributor Network: Cloud isn’t easy, but it needs to be

Over the past decade, I've witnessed a constant stream of IT executives and technology professionals view cloud as a threat to their careers. The business side of the organization has always been a captive customer of IT's services, and now IT feels threatened by the litany of low-cost solutions readily available in the public cloud.  Every once in a while IT begrudgingly agrees to implement a public cloud solution.  When the do, they carefully fence it off from the rest of IT—nominally to protect the company from hackers, but equally to protect the purity of IT. Treating cloud as a standalone point solution enables them to create a self-fulfilling prophecy, using the mixed results to demonstrate that cloud just can’t hack it in the real world. To read this article in full or to leave a comment, please click here

IDG Contributor Network: The growing importance of the network in the digital-first economy

What happens when you have great experiences with a brand? For most people it captivates them, changes their thinking and resets their expectations.I had the opportunity to work at Walt Disney World in the central reservations department, taking phone calls from families, travel agents and special events coordinators who all wanted to share in the trademarked Disney magic. At my core I was a salesperson, leveraging a well-structured process to guide “guests” to the highest-revenue resort rooms.+ Also on Network World: How the 'digitization of everything' will become a reality + I had the opportunity to see first hand the value of a great customer experience. People from around the globe travel thousands of miles to get a slice of the Disney “guest” experience. And somehow the theme, view or location of a hotel room most people will spend little to no waking hours in matters. It matters only because it’s part of the experience and therefore not rationalized independently.To read this article in full or to leave a comment, please click here

IDG Contributor Network: Is today’s network cost structure indicative of the future?

I’ve been a fan of software-defined networking (SDN) since my first conversation about software-based firewalls for an application deployment in 2004. Our goal was to leverage the concepts of grid computing to grow and shrink the web and application server environments in response to load, and we got the idea to throw the firewall into the mix. What made our approach possible was the ocean’s depth of software development knowledge on our team tempered by a puddle’s depth knowledge of networking.+ Also on Network World: Survey shows growing interest in SDN, where and how companies might deploy the tech +To read this article in full or to leave a comment, please click here

IDG Contributor Network: Is today’s network cost structure indicative of the future?

I’ve been a fan of software-defined networking (SDN) since my first conversation about software-based firewalls for an application deployment in 2004. Our goal was to leverage the concepts of grid computing to grow and shrink the web and application server environments in response to load, and we got the idea to throw the firewall into the mix. What made our approach possible was the ocean’s depth of software development knowledge on our team tempered by a puddle’s depth knowledge of networking.+ Also on Network World: Survey shows growing interest in SDN, where and how companies might deploy the tech +To read this article in full or to leave a comment, please click here

IDG Contributor Network: Cloud computing and the ‘last mile’

What does food and beverage production have to do with cloud and the last mile?  There are several interesting parallels.Unknown to most people, the food and beverage industry operates on razor-thin margins. As a result, producers look for any advantage they can get through automation, scale and supply chain optimization. Water is both bulky and heavy while also plentiful and cheap. As the percentage content of water increases in a food or beverage, producers are incented to remove the water during production in a way that it can be reintroduced at the point of consumption. From soups to sodas, this model keeps transportation costs low while expanding profit margins.To read this article in full or to leave a comment, please click here

IDG Contributor Network: Cloud computing gives businesses the freedom to innovate

Although I’ve refused to get into the “what is cloud computing” argument over the years, it doesn’t mean I don’t have a very specific definition. I believe down at the very core of cloud computing sits an airtight, inviolable principle: A cloud enables the buyer to forgo asset ownership. + Also on Network World: Banking on the cloud +Through my years of consulting I have come to the conclusion that technology asset ownership is an addiction and one that must be overcome through willpower, a support network and a change in habit. I’ve had to commiserate too often with CIOs despondent over the failure of private clouds that don’t meet their goals to remain silent. The best way to illustrate my point is to consider the approaches of my fictional, but all too real, clients: Accumulation, Inc. and Leverage Enterprises.To read this article in full or to leave a comment, please click here

IDG Contributor Network: Cloud computing gives businesses the freedom to innovate

Although I’ve refused to get into the “what is cloud computing” argument over the years, it doesn’t mean I don’t have a very specific definition. I believe down at the very core of cloud computing sits an airtight, inviolable principle: A cloud enables the buyer to forgo asset ownership. + Also on Network World: Banking on the cloud +Through my years of consulting I have come to the conclusion that technology asset ownership is an addiction and one that must be overcome through willpower, a support network and a change in habit. I’ve had to commiserate too often with CIOs despondent over the failure of private clouds that don’t meet their goals to remain silent. The best way to illustrate my point is to consider the approaches of my fictional, but all too real, clients: Accumulation, Inc. and Leverage Enterprises.To read this article in full or to leave a comment, please click here

IDG Contributor Network: Attacking overconsumption of cloud services

In the early 2000's when the IT world was in the throes of ERP, CRM, SFA and ecommerce, IT infrastructure was invariably designed to support the absolute worst-case scenario. I quickly learned there were two options when launching any self-serve solution: it either flat-lines or takes off like a rocket—there is no in-between. The capacity planning challenge drove the development of grid computing, then virtualization, and finally cloud computing. Although with cloud we now have a way to rapidly scale up to meet increasing demand, it seems we have forgotten scaling down to conserve resources is equally important. Instead of provisioning “just in case” our worst fears came true, I find repeated examples where cloud is provisioned “just because.”To read this article in full or to leave a comment, please click here