How to remain relevant in a changing IT world

Brian LeClaire exercises, in his words, “like there’s no tomorrow.”And while he does, LeClaire tracks his workout stats through Polar and FitBit workout devices, which tie back to Go365, Humana’s new health and wellness app. The more his heart rate hits, say, 60 percent of its maximum for 30 minutes, the more rewards he reaps.[ Related: Fitness apps moving up to the big leagues ]But this isn’t some executive perk: Go365 is one of the latest initiatives that Humana, the $54-billion healthcare insurance provider, has launched in its ongoing focus on customer experience driven by technology. Humana, like its major competitors in the healthcare space, have faced monumental challenges in recent years as both current and potential customers have begun demanding that their providers offer services that mirror the technology they use in their personal lives.To read this article in full or to leave a comment, please click here