How Commerce.com and Cloudflare are getting storefronts ready for AI agents

AI can write code and pass the bar exam, but it still struggles to buy a pair of shoes online.

That’s because websites were built for humans, not agents. Most agents that shop for someone today work from a site’s HTML — they look at the page, guess which button does what, click, and try again when they get it wrong. This process is slow, uses a lot of tokens, and something as seemingly innocuous as a theme change can break it.

Enter WebMCP: a browser standard from Google that gives AI agents structured tools on a page, like search_products. Instead of hunting for buttons, the agent calls the exact tool it needs directly, making shopping faster, cheaper, and far more reliable. Because WebMCP is still an experimental proposed browser standard in early preview, it’s currently available behind experimental Chrome flags (chrome://flags/#enable-webmcp-testing), in Chrome Origin Trials, in some agentic browsers, and across developer environments like Cloudflare Kitesurf.

In August, we launched edge implementation of WebMCP in beta. Turn it on, and Cloudflare injects a tiny script at the edge to make those tools available automatically, without site owners writing a single line of code.

Commerce.com, a Continue reading