It’s that time of the year. Ready, set, shop. Whether it's an iPad, a new car or a big egg with a light-up bird inside—like this year’s Hatchimals—every holiday season is filled with the must-have gifts that send consumers into a shopping frenzy.For retailers, the good news is consumers are in the mood to spend during the holiday season. The challenge is meeting consumer demands and battling intensifying competition.The National Retail Federation (NRF) expects retail sales in November and December (excluding autos, gas and restaurants) to reach $655.8 billion. Online sales are forecasted to reach $117 billion this season. And, of course, Cyber Monday plays a huge role in online sales.To read this article in full or to leave a comment, please click here
Jyoti Chawla