Aligning our prices and packaging with the problems we help customers solve

At Cloudflare, we have a simple but audacious goal: to help build a better Internet. That mission has driven us to build one of the world’s largest networks, to stand up for content providers, and to innovate relentlessly to make the Internet safer, faster, and more reliable for everyone, everywhere.

Building world-class products is only part of the battle, however. Fulfilling our mission means making these products accessible, including a pricing model that is fair, predictable, and aligned with the value we provide. If our packaging is confusing, or if our pricing penalizes you for using the service, then we’re not living up to our mission. And the best way to ensure that alignment?

Listen to our customers.

Over the years, your feedback has shaped our product roadmap, helping us evolve to offer nearly 100 products across four solution areas — Application Services, Network Services, Zero Trust Services, and our Developer Platform — on a single, unified platform and network infrastructure. Recently, we’ve heard a new theme emerge: the need for simplicity. You’ve asked us, “A hundred products is a lot. Can you please be more prescriptive?” and “Can you make your pricing more Continue reading