Virtually all digital transformation strategies focus on the network edge, as the goal is to enable agility and autonomy where technology and business meet. This edge is composed of internal and external users and their devices on the wireless network, as well as those who may interface over the Internet via VPN or even through mobile apps or websites that facilitate users. + Also on Network World: 3 telltale signs it's a real digital transformation +
The focus on the edge has changed significantly as business explore customer and employee engagement, the Internet of Things, and the integration of layers of business intelligence and analytics over the top. Multidisciplinary teams are now needed to ensure there is alignment between the business and IT, and full participation is required to get the right requirements up front. To read this article in full or to leave a comment, please click here
Virtually all digital transformation strategies focus on the network edge, as the goal is to enable agility and autonomy where technology and business meet. This edge is composed of internal and external users and their devices on the wireless network, as well as those who may interface over the Internet via VPN or even through mobile apps or websites that facilitate users. + Also on Network World: 3 telltale signs it's a real digital transformation +
The focus on the edge has changed significantly as business explore customer and employee engagement, the Internet of Things, and the integration of layers of business intelligence and analytics over the top. Multidisciplinary teams are now needed to ensure there is alignment between the business and IT, and full participation is required to get the right requirements up front. To read this article in full or to leave a comment, please click here
Engaging customers via their mobile devices is an exciting proposition for many organizations; however, it has to be done with care. These solutions often carry a significant cost and depend on a Return on Investment (ROI) model to make sense.Achieving this ROI requires walking a fine line between meaningful engagement and being a nuisance. Here are five best practices to help you do that. 5 ways to ensure your mobile strategy works
1. Think big picture
The goal is to create a user experience that provides vast amounts of data to the organization while delivering value to the customer. Accomplishing that means the experience needs to be immersive and omni-channel (e.g., SMS, email, app-based, digital signage, direct mail, etc.).To read this article in full or to leave a comment, please click here
Shaun Neal