Tim Cook on Steve Jobs and why Apple Watch will be the first smartwatch that matters
It's too soon to tell if Apple Watch will be a smash hit, but CEO Tim Cook said in a new interview that the new device “will be the first modern smartwatch—the first one that matters.”Cook told Fast Company that the company hasn’t put any sales expectations on the watch because the need for an iPhone 5, 5c, 5s, 6, or 6 Plus to work “creates a ceiling.”But the watch will be an important step forward for the industry, just as the iPod, iPhone, and iPad were, because it will create a new computing experience.MORE: 10 mobile startups to watch “The inputs that work for a phone, a tablet, or a Mac don’t work as well on a smaller screen,” Cook said. “Most of the companies who have done smartwatches haven’t thought that through, so they’re still using pinch-to-zoom and other gestures that we created for the iPhone.”To read this article in full or to leave a comment, please click here