Fierce smartphone rivalry driving faster chip development, ARM CEO says
Heated competition in the smartphone and tablet markets has required chip makers to speed up the pace at which they release new processors, the CEO of ARM said in an interview this week.Following in the footsteps of Apple, rivals like Samsung and HTC are upgrading their flagship devices on a near yearly basis, adding better displays, faster chips and more memory to entice customers into buying their products.ARM designs the microprocessors used in most of those devices, and the increased competition means it’s having to push out faster, more power-efficient chips at a quicker pace, CEO Simon Segars said Tuesday.“We’re always going to be looking to deliver more performance, make the best use of manufacturing technology ... and deliver better system-wide efficiency,” he added.To read this article in full or to leave a comment, please click here