IDG Contributor Network: Understanding mood is the next task for the Internet of Things
A few years ago, I can remember the disbelief from friends of the rapidly appearing slew of free internet services being bandied around. Facebook was free. Google Maps was free. "How can that be?" We all though. "Why don't the sites cost anything?"The smart ones delved in a bit deeper and found the answer: analytics.We all know the answer now. It took a few years, but pretty much the entire world now knows that the answer is simply that free isn't free. There's no such thing as a free lunch. We are in fact selling our souls for free Facebook and its ilk.TradeThat unfettered gift bag of online collectanea is provided through a trade: you give the online service insight into your behavior, which it can sell, and it'll give you free stuff, to keep you performing more behavioral actions. In other words, analytics.To read this article in full or to leave a comment, please click here