Winning With Ecosystems
Back in 2010, I wrote a post entitled “Competing With Cisco”. It has been a few years, and since I have been in the VAR space for almost 3 years now, I have a slightly different perspective. One thing I didn’t really touch on too much in that article was the powerful ecosystem that surrounds Cisco. I’ve seen it win many deals over the past several years and thought it was worth writing about. Perhaps you already know the power of that ecosystem.
I feel sorry for smaller technology vendors. They face an uphill climb when going against the 800lb gorillas. Interestingly enough, I have often wondered about that phrase. Perusing the Wikipedia article on “800lb gorilla”(That site really does have everything!), it gives a riddle:
Q: Where does an 800lb gorilla sit?
A: Anywhere it wants to.
For people within the greater networking space, that 800lb gorilla is Cisco. It has been that way for a number of years, and will likely continue that trend for years to come. Although there are numerous competitors, time and time again, they fail to take substantial market share from Cisco. While Cisco does make many fantastic products, there Continue reading