Why don’t all companies take a customer centric approach to service?
Why don't all companies take a customer-centric approach to service?
by Srikanth Sandru, Technical Support Engineer - November 24, 2014
Being part of the Packet Design Customer Care department and specifically the Technical Support group, I constantly ask: What more can we do to better serve our customers? My own recent experiences as a customer of various consumer products revealed some things that I can correlate to my job and Packet Design’s customer centric approach.
A Tale of Two ISPs
I use two different Internet service providers and experienced issues with both recently. The first, which I will call “ISP1,” is a wired service provider. One day my service was disconnected, as my subscription had expired. I called them to ask for a renewal at 10:00 a.m., and the customer care executive confirmed a collection agent would arrive shortly. (They have a door-to-door bill collection staff, and they turn your service on immediately upon payment). The agent did show up to renew my service.
At 4:00 p.m. (six hours after I had already renewed the service), I received a call from the same ISP1 asking if I would like to renew, since my Continue reading


You know those times when you paste innocuous config to a router and it just freezes up on you? Even if you know you’ve done nothing wrong it can be a few scary seconds until the router starts to respond again. While reading up on onePK I was trying to come up with a use case. Though I eventually thought about some other things that would actually be useful. The very first thing that came to mind was something to test just for fun.
You know those times when you paste innocuous config to a router and it just freezes up on you? Even if you know you’ve done nothing wrong it can be a few scary seconds until the router starts to respond again. While reading up on onePK I was trying to come up with a use case. Though I eventually thought about some other things that would actually be useful. The very first thing that came to mind was something to test just for fun.