Make Your Website Conversational for People and Agents with NLWeb and AutoRAG
Publishers and content creators have historically relied on traditional keyword-based search to help users navigate their website’s content. However, traditional search is built on outdated assumptions: users type in keywords to indicate intent, and the site returns a list of links for the most relevant results. It’s up to the visitor to click around, skim pages, and piece together the answer they’re looking for.
AI has reset expectations and that paradigm is breaking: how we search for information has fundamentally changed.
Users no longer want to search websites the old way. They’re used to interacting with AI systems like Copilot, Claude, and ChatGPT, where they can simply ask a question and get an answer. We’ve moved from search engines to answer engines.
At the same time, websites now have a new class of visitors, AI agents. Agents face the same pain with keyword search: they have to issue keyword queries, click through links, and scrape pages to piece together answers. But they also need more: a structured way to ask questions and get reliable answers across websites. This means that websites need a way to give the agents they trust controlled access, so Continue reading