Anna Frazzetto

Author Archives: Anna Frazzetto

Look who’s coming for the CEO role

Digital is the way of the marketplace today. One look at our hyper-connected, data-driven ways of working, and it’s clear that digital is also the way of the future. In the midst of rewiring business models, mindsets and mechanisms for the digital age, it’s important to ask about leadership. Who has the skills and experience to take on the challenging job of digital transformation today and tomorrow? Who from across the senior leadership ranks is best equipped to be CEO? Will it be COOs or CFOs? CMOs or CIOs?Because digital technologies touch all areas of the business, the best candidates for CEO roles will have experience associated with all of the major C-level roles—operational (COO), financial (CFO), marketing, sales, customer engagement (CMO) and information technology (CIO and CTO). Few senior executives could claim substantial experience in all of those areas until the recent emergence of the CDO (Chief Digital Officer) role. CDOs, tasked with leading and delivering digital transformation across all areas of the business, are gaining broad and varied business experience and skills. That diverse experience is one reason that leading candidates for the CEO roles of tomorrow may well be the CDOs (Chief Digital Officers) of today. Continue reading