Lauren Brousell

Author Archives: Lauren Brousell

Yahoo ramps up tech to compete with daily fantasy sports pioneers

Yahoo, a trailblazer in the world of online fantasy sports, recently released a daily fantasy service, and the company plans to use its experience to compete with pioneers such as DraftKings and FanDuel in the daily fantasy market. It was a natural move for the fantasy sports mainstay, which launched its first offering in the late 90s, but it required technology innovation. "From an industry standpoint, if there was any doubt about the legitimacy of daily fantasy sports, the Yahoo announcement made it very clear that there's a business opportunity in this area," says Ben Shields, a lecturer in managerial communication at the MIT Sloan School of Management and author of The Sports Strategist: Developing Leaders for a High-Performance Industry and The Elusive Fan: Reinventing Sports in a Crowded Marketplace. To read this article in full or to leave a comment, please click here

How JetBlue uses tech to help customers take flight

When you think of good customer service, Amazon and Zappos may come to mind, but a major commercial airline may not. JetBlue is working to change that perception by incorporating new technologies that focus on improving customer service, streamlining transactions and making flights more enjoyable.The customer-facing technology transformation at JetBlue ramped up three years ago with the appointment of its new CIO, Eash Sundaram. He says JetBlue needed to be about customer service and technology as much as it was about getting passengers to their destinations.To read this article in full or to leave a comment, please click here