In psychology, flow, also known as being in the zone, is the mental state in which a person performing an activity is fully immersed in a feeling of energized focus: a writer writing an article, a professional athlete competing at peak performance, or even a shopper suddenly convinced to buy that random thing, and have the ability to buy it when the urge strikes. Understanding the flow of a person and how personalized applications and information seamlessly fits into the daily routines of people is quickly becoming a major part of information experience and design.The idea of flow was originally devised in the 1970's when Mihaly Csíkszentmihályi and his fellow researchers began researching the concept after Csíkszentmihályi became fascinated by artists who would essentially get lost in their work. During the interviews ,several people described their "flow" experiences using the metaphor of a water current carrying them along.To read this article in full or to leave a comment, please click here
Reuven Cohen