Safeguarding your brand identity: Logo Matching for Brand Protection

In an era dominated by digital landscapes, protecting your brand’s identity has become more challenging than ever. Malicious actors regularly build lookalike websites, complete with official logos and spoofed domains, to try to dupe customers and employees. These kinds of phishing attacks can damage your reputation, erode customer trust, or even result in data breaches.

In March 2023 we introduced Cloudflare’s Brand and Phishing Protection suite, beginning with Brand Domain Name Alerts. This tool recognizes so-called “confusable” domains (which can be nearly indistinguishable from their authentic counterparts) by sifting through the trillions of DNS requests passing through Cloudflare’s DNS resolver, 1.1.1.1. This helps brands and organizations stay ahead of malicious actors by spotting suspicious domains as soon as they appear in the wild.

Today we are excited to expand our Brand Protection toolkit with the addition of Logo Matching. Logo Matching is a powerful tool that allows brands to detect unauthorized logo usage: if Cloudflare detects your logo on an unauthorized site, you receive an immediate notification.

The new Logo Matching feature is a direct result of a frequent request from our users. Phishing websites often use official brand logos as part of their facade. In Continue reading