10 Years of Auditing Online Trust – What’s Changed?

Last week we released the 10th Online Trust Audit & Honor Roll, which is a comprehensive evaluation of an organization’s consumer protection, data security, and privacy practices. If you want to learn more about this year’s results, please join us for our webinar on Wednesday, 24 April, at 1PM EDT / 5PM UTC. Today, though, we thought it would be interesting to see how the Audit and results have evolved over time. Here are some quick highlights over the years:
- 2005 – The Online Trust Alliance issued “scorecards” tracking adoption of email authentication (SPF) in Fortune 500 companies.
- 2008 – Added DKIM tracking to the scorecards, and extended the sectors to include the US federal government, banks, and Internet retailers.
- 2009 – Shifted from scorecard to “Audit” because criteria were expanded to include Extended Validation (EV) certificates and elements of site security (e.g., website malware).
- 2010 – Introduced the Honor Roll concept, highlighting organizations following best practices. Only 8% made the Honor Roll.
- 2012 – Expanded criteria to include DMARC, Qualys SSL Labs website assessment, and scoring of privacy statements and trackers. Shifted overall sector focus to consumer-facing organizations, so dropped the Fortune 500 and added Continue reading