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Brady Gentile from Cloudflare's product team wrote an App Developer Playbook, embedded within the developer documentation page. He decided to write it after he and his team conducted several app developer interviews, finding that many developers wanted to learn how to better promote their apps.
They wanted to help app authors out in the areas outside of developer core expertise. Social media posting, community outreach, email deployment, SEO, blog posting and syndication, etc. can be daunting.
I wanted to take a moment to highlight some of the tips from the App Developer Playbook because I think Brady did a great job of providing clear ways to approach promotional strategies.
1. Share with online communities
Your app’s potential audience likely reads community-aggregated news sites such as HackerNews, Product Hunt, or reddit. Sharing your app across these websites is a great way for users to find your app.

For apps that are interesting to developers, designers, scientists, entrepreneurs, etc., be sure to share your work with the Hacker News community. Be sure to follow the official guidelines when posting and when engaging with the community. It may be tempting to ask your friends to upvote Continue reading