Going Global – a Localization Case Study at Cloudflare
Today Cloudflare serves nearly 10% of all global internet requests and more than 80% of our customers are based outside of the United States. Cloudflare is rapidly growing and there is nothing more important to us than being able to better serve our users across the world beyond our global offices in San Francisco, Austin, Champaign, Washington D.C., New York, London, and Singapore.
Earlier this year, we launched a team to focus on global expansion and growth. In June, we presented our agile global market expansion experiment framework at LocWorld Barcelona and wanted to report back on how things were going.
Getting started
"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart" – Nelson Mandela
At Cloudflare, we are motivated by our users from all around the world. Of our top 15 countries by traffic volume, 10 have official languages other than English. As a large part of our users do not speak our primary language of business, our priority is to reach and engage with these users in their native languages through localization.

As a growing company, Continue reading

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