In times like these, it’s easy to be paranoid.
Almost every day there is a new story about an app, a TV or a child’s toy that is collecting too much data, or a massive data breach, or the latest kind of ransomware doing the rounds of the Internet.
We may not know the specifics, but we do know that somewhere out there someone is tracking us online: in fact, most of the data monetization machine is invisible to consumers -- the individuals whose data fuels it.
All this has, understandably, left many people wary. Why WOULD you trust someone or something that is gathering information on you with no real insight into how it will be used? And, no real sense of how your data will be handled.