All the way up to 11: Serve Brotli from origin and Introducing Compression Rules

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Throughout Speed Week, we have talked about the importance of optimizing performance. Compression plays a crucial role by reducing file sizes transmitted over the Internet. Smaller file sizes lead to faster downloads, quicker website loading, and an improved user experience.
Take household cleaning products as a real world example. It is estimated “a typical bottle of cleaner is 90% water and less than 10% actual valuable ingredients”. Removing 90% of a typical 500ml bottle of household cleaner reduces the weight from 600g to 60g. This reduction means only a 60g parcel, with instructions to rehydrate on receipt, needs to be sent. Extrapolated into the gallons, this weight reduction soon becomes a huge shipping saving for businesses. Not to mention the environmental impact.
This is how compression works. The sender compresses the file to its smallest possible size, and then sends the smaller file with instructions on how to handle it when received. By reducing the size of the files sent, compression ensures the amount of bandwidth needed to send files over the Internet is a lot less. Where files are stored in expensive cloud providers like AWS Continue reading