Android Instant Apps testing begins, gives developers 2 bites at the SEO apple
“Software companies are the medium through which investors give money to PR and advertising companies,” said Marv Goldschmidt, vice president of marketing at Lotus Development, a long time ago.His advice holds true today. The biggest problem mobile software developers have is getting their apps found, downloaded and installed. It isn’t creating great apps.Marketing campaigns boosting new-user download of an app are very expensive—so expensive that the leadership team at bookmarking app maker Pocket spent a week sequestered with designer impresario Jake Knapp focusing on the user experience to decrease early uninstalls, thus retaining more users per install without increasing marketing spend.To read this article in full or to leave a comment, please click here

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