IDG Contributor Network: Your digitization success depends on co-creating value with customers
There is a fundamental differentiator between companies that are winning the digitization race and transforming industry segments and those that have traditional business models.I’m talking about companies like Airbnb, Uber, Facebook or Amazon. Those companies don’t just create stuff for their customers, their customers create stuff for them, and for each other. The value of their product or service, therefore, is co-created by the people who use it.+ Also on Network World: Is your network a platform for business innovation and growth? + Facebook is the most obvious example of this. We are the product. Facebook just provides a platform. Its customers create all of the content and thus create the reason to engage as well as the value of the platform. Without us, there is no reason to be on Facebook.To read this article in full or to leave a comment, please click here