How sports execs use tech to improve fan engagement
HALF MOON BAY, CALIF. - If there’s one thing that hasn’t changed much in sports it’s that winning cures a lot of ills. Fans generally don’t want to follow or pay to see a team that’s always losing, but competitive teams with a shot at a championship typically attract more fans and can generate more revenue via merchandise, media and other ancillary deals.But one thing that has changed, sports are not the only game in town. From live performances to outdoor activities and the many choices in big and small screen entertainment, consumers have more options as to how to spend their free time and money than ever before.As a result, professional sports teams are investing in new ways to attract and engage fans both inside and outside the ballpark or stadium and technology is a big part of those investments.To read this article in full or to leave a comment, please click here
Or perhaps Broadcom is being used as a stalking horse.