How Facebook Live Streams to 800,000 Simultaneous Viewers
Fewer companies know how to build world spanning distributed services than there are countries with nuclear weapons. Facebook is one of those companies and Facebook Live, Facebook’s new live video streaming product, is one one of those services.
Facebook CEO Mark Zuckerberg:
The big decision we made was to shift a lot of our video efforts to focus on Live, because it is this emerging new format; not the kind of videos that have been online for the past five or ten years...We’re entering this new golden age of video. I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.
If you are in the advertising business what could better than a supply of advertising ready content that is never ending, always expanding, and freely generated? It’s the same economics Google exploited when it started slapping ads on an exponentially growing web.
An example of Facebook’s streaming prowess is a 45 minute video of two people exploding a watermelon with rubber bands. It reached a peak of over 800,000 simultaneous viewers who also racked up over 300,000 comments. That’s Continue reading