The many dimensions of cloud value
Do you hear that grating sound of value clash among cloud providers? It’s the sound of attempted differentiation, that reason you buy Starbucks instead of Dunkin Donuts, Peet’s or perhaps Tim Horton’s brew. Brand thinkers want us to choose something we like because they know once we do, we will stay. We’re creatures of habit. We dislike the qualification process of choosing new vendors for coffee, as well as IT gear and services.Much marketing focus is going towards incremental services bundles that make one cloud vendor seem, or actually be, better than the offerings of another. Determine the value of the cloud services you need The first smoke cloud that obscures actual value of cloud services is the dizzying value calculator. This device, when present (and it’s often missing), allows you to plug in what you predict (you can predict, can’t you?) your ongoing costs will be for a particular set of data processing needs.To read this article in full or to leave a comment, please click here