Crafting responsive email with CoffeeCup’s RED
If you’ve ever sent bulk email such as newsletters, updates, sales pitches, etc., then you’ll be aware that this isn’t as simple as it used to be. Many moons ago, you could slap some text into a page along with a few links and that was good enough. Then came HTML mail and the ante was upped but you still didn’t have to break a sweat to ensure that the user could read your content. But now …To be competitive these days you have to deliver slick, styled, typographically sophisticated content with color, responsiveness, animation … you name it. And you’ve got to take into account not only how email renders on desktop clients (just consider the horrors of Microsoft Outlook’s eccentric rendering of otherwise valid HTML and CSS content) but also what happens to content in various Webmail services and, most importantly these days, on mobile devices. And just to make it all that little bit harder, many mobile platforms have specific version-dependent quirks that break the best-laid plans o' mice and designers.To read this article in full or to leave a comment, please click here

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