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The DEF CON hacking conference is a mixture of techies and drinkers. I propose we exploit this for science. Specifically, we should take a look at vodka. Vodka is just ethanol and water with all taste removed by distillation and filtering. We can answer two important questions.
- Poorly made, cheap vodka lets too much of the (bad) flavor through. Can this be improved by running it through a filter? (Such as a cheap Brita water filter).
- Well-made vodka should be indistinguishable from each other. Can people really taste the difference? Or are they influenced by brands?
We need to science the shit out of these questions with a
double-blind taste test. DEF CON is a perfect venue for getting a statistically relevant number of samples. We should setup a table in a high-traffic area. We'll ask passersby to taste a flight of several vodkas and to rate them.
I suggest the following as the set of vodkas to test.
1.
Smirnoff, by far the market leading vodka in America, a "mid-shelf" vodka at $22 for a 1.75 liter bottle.
2.
Grey Goose, the third most popular vodka in America, a "top-shelf" vodka for $58 a 1.75 liter bottle.
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