Intel CEO Krzanich: What we’re doing to succeed on smartphones
Intel has done well in PCs and tablets, but success in smartphones has eluded the chip maker for years. Cracking the challenging market is the next big task for Intel CEO Brian Krzanich , who is chasing an aggressive strategy to get its mobile processors into more handsets.At Mobile World Congress in Barcelona this week, Intel rebranded its Atom line with an easier-to-remember naming scheme for various models in the product family, to increase market visibility of the processors. The company also introduced the new Atom X3 chip, which will initially go into smartphones, and Atom X5 and X7 chips, which will be in tablets.A few handsets with the Atom X3 chip, code-named Sofia, were shown at Mobile World Congress. Sofia is the result of a speedier chip development strategy formulated by Krzanich to make Intel more competitive in smartphones. Krzanich sat down with the IDG News Service to talk about smartphones, wearables, services and the company’s plans in new markets. Below is an edited version of the transcript.To read this article in full or to leave a comment, please click here



