Mass Customization
I’ve mentioned in past articles about my belief that networking – both as a discipline and a technology – needs to be more consumable to other disciplines. But what does this mean? I was reminded of a few great examples today that I think are relevant to this idea, and might help explain my point a little more clearly.
Mass Production Meets Customization
The assembly line revolutionized the auto industry. Prior to this, vehicle production was very slow, and extremely costly. The introduction of the assembly line for creating automobiles allowed cars to be created in a predictable, repeatable way. However, Ford famously required all Model T’s to be painted black. Even before the introduction of the assembly line, the Model T was available in other colors, but with the move to mass production, this option was taken away.
The term “mass customization” is essentially the idea that mass production can co-habitate with customization, resulting in a customer experience that is personal and custom-built, but that also gets to experience the low unit cost that comes with mass production.
A great example of mass customization is the Moto X phone, whose commercials famously offer all kinds of customization options Continue reading




