An early look at Thanksgiving 2022 Internet trends

"The more you practice the art of thankfulness, the more you have to be thankful for."
— Norman Vincent Peale, American author
The turkey. The sweet potatoes. The stuffing. The pumpkin pie. Yesterday, November 24, 2022, was Thanksgiving Day in the US. A time for families and loved ones to be together and thankful, according to the tradition. Last year, we saw how the US paused shopping (and browsing) for Thanksgiving. So, how was it this year? Not only did we see Internet traffic go down (by 13%) during Thanksgiving dinner, but it was much higher than usual the day before and the day after (the Black Friday effect… so far). There was also a clear, but short, Thanksgiving day effect on e-commerce DNS trends.
We'll have to wait to see what Black Friday looks like.
Let’s start with Internet traffic at the time of Thanksgiving dinner. Although every family is different, a 2018 survey of US consumers showed that for 42% early afternoon (between 13:00 and 15:00 is the preferred time to sit at the table and start to dig in). But 16:00 seems to be the “correct time” — The Atlantic explains why.
That said, Cloudflare Continue reading






