15 years of helping build a better Internet: a look back at Birthday Week 2025
Cloudflare launched fifteen years ago with a mission to help build a better Internet. Over that time the Internet has changed and so has what it needs from teams like ours. In this year’s Founder’s Letter, Matthew and Michelle discussed the role we have played in the evolution of the Internet, from helping encryption grow from 10% to 95% of Internet traffic to more recent challenges like how people consume content.
We spend Birthday Week every year releasing the products and capabilities we believe the Internet needs at this moment and around the corner. Previous Birthday Weeks saw the launch of IPv6 gateway in 2011, Universal SSL in 2014, Cloudflare Workers and unmetered DDoS protection in 2017, Cloudflare Radar in 2020, R2 Object Storage with zero egress fees in 2021, post-quantum upgrades for Cloudflare Tunnel in 2022, Workers AI and Encrypted Client Hello in 2023. And those are just a sample of the launches.
This year’s themes focused on helping prepare the Internet for a new model of monetization that encourages great content to be published, fostering more opportunities to build community both inside and outside of Cloudflare, and evergreen missions like making more features available to Continue reading